ANTIMATR
Brand development and app design for a clothing and accessory company that accommodates contemporary gadgets and integrates technology into the functionality.
My Role
Strategy
Art Direction
UX/UI Design
My Team
Tiffany Berg
Cheyenne Syrek
Challenge
Working people are constantly on-the-go, and don’t want to sacrifice their style to accommodate their lifestyle.
Solution
Create a sustainable clothing brand that includes cutting edge technological features in every item to give you the convenience of having a power source for all your devices.
Strategy
NYU Med Student
Robyn | 19
Visual Arts Student
Amaya | 22
Creative Writer
Devin | 27
NYU Med Student
Robyn | 19
Visual Arts Student
Amaya | 22
Creative Writer
Devin | 27
UX/UI Design
Visual Identity System
Logo Design
The logo’s rounded edges and circular counters speak to the fluidity and energy that defines the brand. The modularity reflects how each item can work seamlessly with you and other ANTIMATR products.
App Icon
The app icon uses the A from the main logo in the branded green color. The counters also suggest the silhouette of a person’s profile.
Takeaway
A brand identity system is integral to the development of a strong UI design. This project taught me the importance of designing for both light and dark mode accessibility.
