CitiBike
Advertising | Videography
Commercial campaign for CitiBike.
My Role
Editing
Art Direction
Copywriting
My Team
Malak Morsi
Michael Kaake
Elijah Hassan
Tools
Premiere Pro, After Effects
Challenge
The NYC subway system is dirty and uncomfortable, especially when you see rats lurking in the corners of stations.
Solution
CitiBike is a more convenient and reliable option for transportation in New York City.
Takeaway
This process was an exercise in scripting, storyboarding,
directing, and editing.
