London Calling!
An integrated branding campaign of Universal Music UK’s employees only “UMusic Autumn” event.
My Role
Strategy
Art Direction
UI Design
My Team
Cecilia Acosta
Michael Kaake
Tools
Photoshop, Figma
Premiere, After Effects
Challenge
Previously referred to as “UMusic Autumn,” the event lacked any compelling identity and did not communicate the excitement and intrigue that surrounds it.
Solution
“London Calling!” is inspired by the experience of concerts. This new identity will excite the employees about the live performances by emphasizing the vibrancy and electricity of the night. “London Calling!” wants everyone involved to feel like they are at the center of the event.
Posters
Branded Materials
Digital
Takeaway
I enjoyed the challenge of branding and giving a voice to an event that has no established identity to work with. My team was able to explore the range of possibilities there are when bringing this campaign to life.
