A collaboration between Typocircle and Google Fonts to create a poetry focused campaign about climate change.
My Role
Strategy
Art Direction
UI Design
My Team
Cecilia Acosta
Duration
2 months
Tools
Photoshop, Figma
Premiere, After Effects,
Illustrator
Challenge
Climate change is effecting humanity around the world, and people need to be united to strive for change.
Solution
The Verses for Change campaign is speaking to creatives in highly populated, urban areas. Using Henry Thoreau’s poem, “Epitaph On The World,” we urge them to use their creative talents to take action. We establish a connection between the impact of these efforts by creating a typographic design for the posters where the forms of the letters interact with the hand painted fire and flooding.
Posters
Experiential
A Creative Climate Event
The posters will redirect you to the Typocircle site where you can buy a ticket for their Verses for Change event and enter the Climate Design x Writing Competition to help spread awareness. You’ll be able to hear from designers and writers about how we can harness creativity to save the earth, and the winners of the Climate Design x Writing Competition will be announced.
Branded Ephemera
Social Media
Takeaway
This project allowed my partner and I to experiment with mixed media and typography to create something compelling and thought-provoking for the viewer.
